Brand identity, on its own or with your site.
Logos, palettes, type, and the guide that keeps them consistent. Add any package to a website and it costs $100 to $300 less.
New businesses, solopreneurs, and side hustles.
What's included
- 1 finished logo from 2 directions
- 2 logo variations (horizontal and stacked, or icon-friendly)
- Curated color palette
- Typography pairing, primary and secondary
- Final logo files for web and print
- 2 logo directions, you pick one to finish
- 3 colour palettes
- 2 typeface pairings
Revisions. 2 rounds on the logo concept, covering color, typography, and layout.
Small businesses ready to look polished and consistent everywhere.
What's included
- 3 logo concepts, 1 taken to finish
- 4 variations: primary, horizontal, stacked, icon or submark
- Defined color palette
- Typography system
- Business card design
- Basic brand guide: logo usage, colors, fonts
- Social media profile graphics
- 3 logo concepts
- 4 colour palettes
- 3 typeface pairings
- 2 business card layouts
- 2 social profile styles
Revisions. 3 rounds on logo concepts and variations, 2 on the card and social graphics.
Confident launches and growing brands.
What's included
- 4 logo concepts, 1 taken to finish
- 5 to 6 variations, including a simplified mark
- Expanded color palette
- Complete typography system
- Comprehensive brand guidelines
- Social media templates
- One print or marketing piece
- Light brand positioning support
- 4 logo concepts
- 5 colour palettes
- 4 typeface pairings
- 2 business card layouts
- 2 social template styles
- 2 layouts for the print piece
- 2 brand voice directions
Revisions. 3 rounds on the core identity, 2 on templates and print.
You pick. I refine.
Nothing is decided for you. At every step I bring options, you pick, and we refine the one you chose. The bigger the package, the more options on the table.
- You choose the direction
Design directions, colour palettes and typeface pairings come as side-by-side options. Pick one, or point at what you like across two and I combine them.
- Then we refine it
Every package includes revision rounds on the option you picked. Adjustments to colour, type, spacing and layout are part of the process.
- Nothing gets built without a yes
Pages, logos and print pieces go to you as a preview first. I build the final only after you approve.
Other places you get options
Two or three photo and illustration styles, so the pictures match the brand before we shoot or source them.
Two directions for the words on the homepage: how formal, how warm, how short.
Two layouts for any menu, brochure or card, on the same brand.
Two styles for posts and stories, both on brand, so the feed never looks like one flat template.
On a care plan, each month's graphic comes as two versions to pick from.
Already have something? Bring it.
Already have a logo, a brand, or a site? Bring what you have. A refresh keeps what people already recognise and brings the rest up to date, for less than starting over.
Your logo, brought up to date. The shape people know, with the rough edges gone.
- 2 refresh directions of your existing logo
- Vector rebuild, so it prints sharp at any size
- Every file format, for web, print and apparel
- 2 revision rounds
The logo refresh plus the colours, type and guide that go around it, starting from what you already have instead of a blank page.
- 3 directions: one close to today, one bolder, one in between
- 4 colour palettes built around your current one
- 3 typeface pairings
- Business card, social profile graphics, basic guide
- 3 revision rounds
Your current site, rebuilt on a new design and moved off the monthly platform fee. Your words and photos come with it.
- 2 homepage directions using your existing content
- 3 colour palettes and 2 typeface pairings
- Up to 5 pages rebuilt and hosted on Cloudflare
- Domain and email moved, old subscription cancelled
- Search rankings carried over with redirects
One piece at a time
| Piece | Price | Includes |
|---|---|---|
| Logo cleanup | $250 | Your logo redrawn, not redesigned: 1 updated logo and 2 variations as clean vector files, 2 revision rounds |
| New logo concept | $350 | 1 concept and 3 variations, 2 revision rounds |
| Colour palette and type pairing | $225 | 3 palettes and 3 type pairings to choose from, one finished with colour codes |
| One-page brand guide | $250 | Logo use, colours and fonts on one page, as a PDF |
| Social media templates | $300 | 5 editable templates in post and story sizes. Needed before the monthly social posts |
| Email signature | $95 | Designed and built to work in Gmail and Outlook, with setup steps |
| Newsletter template | $200 | A header and footer on your brand, ready for Mailchimp or your email tool. You write and send each issue |
| Business card | $175 | Front and back, print-ready |
| Flyer or poster | $225 | One side, one size, print-ready, plus a version sized for social |
| Tri-fold brochure | $450 | Six panels, print-ready |
| Booklet or multi-page layout | $500 | Up to 8 pages, print-ready. Each extra page $50 |
| Menu | $400 | One page, front and back, print-ready. Each extra page $125; a take-out version $125 |
| Presentation slides | $450 | A slide template and up to 10 slides in PowerPoint, Keynote or Google Slides. Each extra slide $35 |
| Merch design | $150 | One design for a hat, shirt, glass or other item, simplified for print or embroidery, with a mockup |
| Printing and embroidery | Quoted | Hats, shirts, glassware and more, made through my production partner and priced by item and quantity |
Every piece includes 2 rounds of changes; an extra round is $85. You send the words and photos, and light editing is included. Printing and production are quoted per order.
What you receive
Every project ships with professional, high-resolution files for digital, print, and apparel:
- High-resolution PNG files, transparent background
- High-resolution JPEG files for digital and web
- PDF files for digital and print
- Print-ready PDFs for professional printing and apparel
- SVG vector files of every logo variation
- Designed in Adobe Illustrator, Photoshop and InDesign. Every piece comes back high-resolution and print-ready, in the formats you actually need: vector files that stay sharp at any size, print-ready PDFs, and PNG and JPG for the web. They are yours to keep and reuse, with no licence to renew.
Start with the logo.
Or start with the website and add the logo to it. Either way, one person designs both.
Start a brand